mondelez, SNACKWORKS.COM

OPPORTUNITY

We had pitched and won site work for Mondelez, which was newly spun off its parent company. Cards on the table, this account wasn't even in my group, but I was dying to touch it, even just for a week.

SOLUTION

I befriended the creatives and made sure I could fill in for the next sick/ailing/AWOL copywriter. I even created some recipes for the drag and drop recipe generator — adhering to the requirement to use at least 2 Mondelez products. My fave? Nutter-butter Toblerlone "mole" to accompany chicken tacos. See below if you're into that sort of thing.