AES, rebrand campaign launch

OPPORTUNITY

AES is a domestic energy company with a global footprint. They had recently undergone an internal rebranding and transformation to unify their companies and talent. Then they needed to share it with the world, with their customers.

SOLUTION

With just three weeks to identify the design target and launch their new brand we honed in on a down and dirty customer journey and launched with social (paid and organic), email, and a dedicated landing page for lead gen. It was an incredibly collaborative process between the agency and the clients. Everyone worked hard, made decisions fast, and the work turned out great.