Amex RECEIPT MATCh, rebrand

OPPORTUNITY

Card Members were not engaging with our communications about our digital tools. At all. We had an inkling as to why: the language was stodgy and the look and feel had only been slightly enhanced over the past years. Plus, every communication had all but the kitchen-sink in it.

SOLUTION

We proposed Amex shake things up a bit to get results. They agreed. We were shocked. Then they got scared and tried to walk. But after months and months we pushed it through. We'd serve up different buckets of communications to keep messaging simple and put a lot more dollars into teaser messaging. We launched with ReceiptMatch, an expense management tool that no one was using. We helped teach Card Members about the benefits of ReceiptMatch for their business, in a way no one would ever expect to hear or see from Amex: conversational, illustrated and with ZOMBIES. And a few months later we got the great news that it ended up winning The Global Marketing Innovation Award at Amex.