Amex, CONTENT PROGRAM  

OPPORTUNITY

A large percentage of leaders face doubt in their decision making. American Express came to Digitas to help solve this concern in the b2b market. They tasked us with creating a “relatable way” to work smarter and to give change agents of all stripes the confidence and tools they need to change business, lives, and their world. 

SOLUTION

The Psychology of Change: a content-based leadership program at the intersection of business and psychology.  It’s motivated by the theory that understanding your inner instincts can help you to make meaningful change in business, lives, and your world. No matter your position, understanding the way you are perceived can help you adapt and get ahead. Developed with a social psychologist, I wrote the copy for the entire program including an interactive quiz, guidebooks, videos, and a podcast series.