OPPORTUNITY
Chocolate milk was gaining traction in the athletic recovery space. We needed to get the word out that regular milk could also help support women pre-workout.
SOLUTION
The concept was based on juxtapositions to help women get the most from before and after fuel: Milk your run. Milk your recovery. The creative boomeranged between white and chocolate milk and drove to a website with all the details, recipes, and nutrition facts. It even had a toggle to switch between pre and post workout modes.