PELLA, DCo.

OPPORTUNITY

GALE has been working with Pella Windows and Doors for over 3 years and we serve over 40 branches in North America. 100% of what we deliver for Pella is customized to the audience. It’s all powered by dynamic content optimization with a scalable design system that enables us to nimbly develop an array of customized creative tailored to the right audiences. 

SOLUTION

I joined Gale during year 2 of the relationship and needed to maintain and elevate the dynamic creative we deliver at scale. A killer strategy that centered on value at the tail end of the pandemic allowed for interesting creative territories that could be tailored to our different audience needs. We even developed “try before you buy” AR — pro bono because we had the talent, it was hyper relevant, and that’s just the way GALE is.