travelers, Summer of safety

OPPORTUNITY

Travelers has a super rich site full of home, auto and weather safety tips. But no one was looking at it.

SOLUTION

Leveraging existing site content to avoid any legal battles with a highly risk-averse Client, we created a series of snack-able social posts and videos. During the summer we leaned into bright and eye-catching snackable static posts. And used National Preparedness month (September) to launch a series safety videos featuring Traveler’s safety experts. They got 400% more shares than anything ever posted from Travelers to date. This helped us sell in our Fall season of Brand Live. What's Brand Live? I'll tell you in person, just ask.