TRAVELERS, INTELLIDRIVE

OPPORTUNITY

Travelers wanted to do a series of demo videos for their new mileage tracker IntelliDrive. Remind me again… why would the ad agency be making the demo video??

SOLUTION

Instead of the didactic cold approach to traditional how-to videos we decided to use the charming star of the TV spots at the time to demonstrate. By using a  first person camera POV and an award winning director we were able add just the right amount of whimsy to something that would have likely otherwise been, well, unwatchable.